Case Studies
Company Profile
Our client, a logistics company, offers end-to-end logistics and transportation services in the US and Canada.
Cold Calling
To facilitate a meaningful initial marketing interaction, Agency Y crafted a marketing strategy that introduces the client to their target audience (shippers). Together, Agency Y and the client developed and curated a cold call script that emphasizes the client's vision and beliefs; and enables insightful and organic conversation about the challenges they are seeing in the marketplace, and the companys service. Agency Y tested and evaluated this script to create the most effective and engaging conversation. In addition to increased business, Agency Y delivered priceless data from each conversation to create a superior understanding of the target market.
Results
We initiated the project with a goal of gauging the customers openness and generating interest that would result in sales for our client. During Phase 1, Agency Y successfully connected with 21% of targeted shippers. Of that group, 14% of interested prospects decided to start using the client's transportation and logistics services. The revealing data collected in the first phase allowed us to identify what ignited interest in the service and desire to move forward in the process. Utilizing this data, we were able to tweak the script for the upcoming phases, with a new goal of increasing successful connections and the conversion rate.
The leads, coupled with the valuable market data, provided significant insight for the client. So much so that they requested that we do it again! Were currently working on Phase 2 of the project, which includes reaching out to our client's prospects in other states where the company has a presence. Ultimately, through our improved cold calling methods and detailed market data, we hope to increase sales and create a more effective way for companies to touch their audiences!
Contacts Managed
2448
% of Prospects Interested
21% - 514 Prospects
Conversion Rate
14% - 72 Sales
Company Profile
Our wholesale-industry client, a distributor of consumer electronics, is dedicated to providing their customers with an opportunity to expand their business by utilizing an incredible selection of high demand items that they stock in their warehouse.
Appointment Setting
Since 2018, Agency Y has taken their business growth baton as an established, outsourced sales team, consistently generating leads. In 2018, Agency Y was managing approximately 100 contacts per month. Currently, we are managing 300 contacts per month, making approximately 800 dials to reach electronics store managers and business owners. Rising success over the last year in the number of sales generated from Agency Y appointments has only put more faith in the process. As they continue to grow, their success for communicating and selling their products relies heavily on Agency Y to deliver.
Results
After studying the metrics over the last year, we found targeting always helped our conversions from dials to DM (decision maker) conversations, and DM conversations to appointments. With that being said, sometimes you just have to pan for gold in a uncharted territory. Utilizing this data, now we are setting around 3 appointments per 100 contacts managed which leads into more sales and increased revenues.
Contacts Managed
89
% of Prospects Interested
18% - 16 Prospects
Appointments Arranged
6.3% - 1 Appointment
Company Profile
Our client, a car dealership, sells used and new cars to clients in Illinois, USA.
Appointment Setting
Prior to working with us, our client hired another company to build out a lead generation funnel that had garnered them only a few low-quality leads in the four weeks it was active. They turned to us looking for a process on Facebook and Instagram where they could regularly be generating online leads and make sales.
As part of the lead generation process, Agency Y made a series of Facebook and Instagram ads with the lead generation objective set.
Results
Within a week, they received 31 vetted leads. In the next 90 days, we generated 393 qualified and vetted leads from Illinois. Each lead gave their full name, email, phone number, and answered three pre-qualification questions. Agency Y met their goal before their deadline. Our client sold 67 vehicles.
