Pay Per Lead Generation: B2B Cold Email Outreach for Your Business (US & Canada)
Project Details
We offer pay per lead generation through B2B cold email for small and medium-sized companies in the US and Canada. We write the emails and send them to your prospects, and you pay only for interested leads, from $90 per lead.
With our cold email lead generation, every lead you pay for is a real reply from a prospect, for example someone asking for more information, an appointment or your prices. Email opens, clicks and negative replies don't count as leads.
We charge on a performance basis per "positive response/interested lead". If we don't perform, you don't pay.
Please click to see how we define a positive response/interested lead.
This is how our pay-per-lead cold email works:
1. Tell us what you sell and which companies you want to reach.
2. Our team writes your email templates and finds companies with verified email addresses that fit your criteria. Once you approve both, the emails go out.
3. You can follow every campaign in our internal email marketing app (emails sent, open rates, responses and more). When a prospect replies with interest, we forward the reply to you. Again, we charge only per positive response/interested lead.
4. Too busy to follow up? We can also call the interested leads for you and try to close them, for an additional commission per sale.
So what are you waiting for? Pay only for the prospects who reply with interest. ORDER NOW!
Prefer a fixed price for a set number of emails? See our regular cold email offer (from $1,000 for 24,000 emails).
What's included
| Package |
US$1100 |
US$2000 |
US$2700 |
|---|---|---|---|
10 Positive Responses /Interested Leads |
20 Positive Responses /Interested Leads |
30 Positive Responses /Interested Leads |
|
| Email templates | ✔ | ✔ | ✔ |
| List of companies with emails | ✔ | ✔ | ✔ |
| Analytic Report | ✔ | ✔ | ✔ |
| Delivery Time | 35 days | 70 days | 90 days |
How We Count Interested Leads
You pay per interested lead, so you should be able to check every one of them:
- Only real replies: a prospect counts only when their reply matches our definition of a positive response/interested lead (full list in the FAQ below), such as a request for more information, an appointment or your prices.
- You read every reply: we forward each interested reply to you, so you can see exactly what the prospect wrote.
- Live campaign stats: emails sent, open rates and responses are visible in our internal email marketing app.
- Follow-ups within 2 months: a prospect who asks us to get back to them in 1-2 months still counts; a request to follow up later than that doesn't.
FAQ
- What do you need to get started? ▼
- Tell us what you sell and which companies you want to reach (location and industry). We then prepare the email templates and the list of companies for your approval, and nothing is sent before you approve them.
- What do you define as a "positive response/interested lead"? ▼
We define a "positive response/interested lead" as follows:
- A potential client who requests more information about your company/products/services via email.
- A potential client who requests an in-person, online, or phone appointment with you.
- A potential client who inquires about pricing.
- A potential client who expresses interest and requests to receive an email with more information about your company/products/services but asks for a follow-up in 1-2 months. If the follow-up period is longer than 2 months, we do not consider this lead a positive response/interested lead.
- A potential client who replies and cc's their manager/owner, indicating that the manager/owner will contact us.
- What is pay per lead generation? ▼
- Pay per lead generation means your budget goes to results only: you don't pay for our time or for the emails we send, only for prospects who reply with interest. Packages: 10 leads for $1,100 ($110 per lead), 20 leads for $2,000 ($100 per lead) or 30 leads for $2,700 ($90 per lead). If we don't perform, you don't pay.
- How is this different from your regular cold email offer? ▼
- With our regular cold email offer you pay a fixed price for a set number of emails, from $1,000 for 24,000 emails, whatever the number of replies. With pay-per-lead cold email lead generation you pay only for positive responses/interested leads.
- Are the pay-per-lead campaigns CAN-SPAM / GDPR compliant? ▼
- Yes. Every pay-per-lead email campaign is fully CAN-SPAM / GDPR compliant.
Client Reviews
I hired them to do a campaign for my company and they did amazing job and qualified leads for me. I highly recommend this company !
Overall great experience working with Agency Y. We were able to get an appointment set and a nice handful of email requests.
The best part about Agency Y is that they provide a completely managed outreach service rather than just an empty software platform. Unlike tools where we have to buy domains and monitor campaigns ourselves, their team handles the entire email infrastructure...
I had a very refreshing experience with them. I will continue to use them. They did a great job.
More Cold Outreach Services
Select service tier
| 10 Positive Responses /Interested Leads | |
| ($110/lead) | |
| Email templates | ✔ |
| List of companies with emails | ✔ |
| Analytic Report | ✔ |
35 days delivery — Dec 17, 2026
Revisions may occur after this date.
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