How Our Services Work

Hourly, or performance-based? Here's how to choose.

We offer two channels (cold calling and email) and two pricing models (hourly/campaign or performance). This page explains the difference and helps you pick the right one - so you only read the pricing pages you actually need.

The four offerings

Cold Calling · Hourly

Cold Calling: Hourly Rate

Full-service cold calling and appointment setting, billed by the hour. You choose the pacing, the calling hours, and the message - we handle the dials, the objections, and the follow-up. Gives you a steady flow of conversations and full visibility into where every hour goes.

Best for: teams with an existing sales motion that want long-run, controllable outreach and predictable monthly cost. See hourly pricing
Cold Calling · Performance

Cold Calling: Performance-Based

Pay only when we deliver an interested lead. No hourly rate, no fixed retainer - your cost scales precisely with the outcome you care about. The cost of failure sits with us, so the incentive is aligned from day one.

Best for: testing a new product/service or market where you want to control exposure rather than commit to a large upfront spend. See performance pricing
Email · Regular

Email Marketing: Regular Offer

Outreach by email, priced per campaign. You keep control of the list, the sequencing, and the timing - we write, deliver, and manage the replies. Predictable cost over a defined outreach window, with full visibility into what's being sent and to whom.

Best for: teams that want to keep list and messaging decisions in-house, and prefer a fixed campaign budget over per-lead pricing. See campaign pricing
Email · Performance

Email Marketing: Performance-Based

Pay per positive response - an interested reply you can act on. The cost of failure is on us, so we only earn when the message lands. Reply quality matters more than raw volume, and your spend stays tied directly to a measurable outcome.

Best for: lead generation where you want cost tied directly to qualified replies, not to emails sent. See performance pricing

Which model fits your team?

If you're stuck between hourly and performance, here's how most of our clients think about it.

Choose hourly (or per campaign) when…

  • You want full control over hours, pacing, and the message
  • You're confident that your target audience has a need for your products/services.
  • You think that we would be able to generate more meetings/sales and better ROI if you hired us on an hourly/campaign basis, because we wouldn't stop calling/emailing until we'd used up all the purchased hours.
  • You're building a long-running outreach motion, not a short test

Choose performance-based when…

  • You want to pay only for outcomes you can measure
  • You're testing a new product/service, or market
  • You want your cost tied directly to results, not activity
  • You need a short, targeted campaign with clear ROI
  • You prefer to shift the cost of failure onto the agency

How it works

1

Pick your channel and model

Cold calling or email? Hourly/campaign, or performance? If you're not sure, the comparison above will help - or book a call and we'll walk through it with you.

2

Set up the campaign

We agree on the audience, the message, and the pacing. For hourly and per-campaign services you retain full control over the list and the schedule. For performance-based services we handle the outreach and only bill on qualified outcomes.

3

Review, adjust, and scale

You get regular reporting on dials, conversations, replies, and appointments booked. Scale up, tune the message, or switch models at any point - the four services are designed as a portfolio you can shift between, not a one-shot purchase.

Still not sure which fits?

Book a free 15-minute call and we'll recommend the right model based on your pipeline, your sales team, and your budget. No obligation - just a straight answer.

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