We offer two channels (cold calling and email) and two pricing models (hourly/campaign or performance). This page explains the difference and helps you pick the right one — so you only read the pricing pages you actually need.
Every team buys outreach differently. Some teams have a mature pipeline and want to test new messages without giving up control of the list or the hours. Others are starting fresh and need every dollar tied to a result they can defend in a board meeting. There's no universal "right" model — only the one that matches your stage.
Our four offerings are combinations of these two decisions. You can read them in any order, but the "Which model fits" section near the bottom is the fastest path to a decision. If you'd rather skip straight to pricing, each service card below links to its dedicated page.
Two channels, two pricing models. Prices are on each service page — this page focuses on which option fits.
Full-service cold calling and appointment setting, billed by the hour. You choose the pacing, the calling hours, and the message — we handle the dials, the objections, and the follow-up. Gives you a steady flow of conversations and full visibility into where every hour goes.
Best for: teams with an existing sales motion that want long-run, controllable outreach and predictable monthly cost. See hourly pricing Cold Calling · PerformancePay only when we deliver an interested lead. No hourly rate, no fixed retainer — your cost scales precisely with the outcome you care about. The cost of failure sits with us, so the incentive is aligned from day one.
Best for: testing a new market, pitch, or region where you want to control exposure rather than commit to a large upfront spend. See performance pricing Email · RegularOutreach by email, priced per campaign. You keep control of the list, the sequencing, and the timing — we write, deliver, and manage the replies. Predictable cost over a defined outreach window, with full visibility into what's being sent and to whom.
Best for: teams that want to keep list and messaging decisions in-house, and prefer a fixed campaign budget over per-lead pricing. See campaign pricing Email · PerformancePay per positive response — an interested reply you can act on. The cost of failure is on us, so we only earn when the message lands. Reply quality matters more than raw volume, and your spend stays tied directly to a measurable outcome.
Best for: lead generation where you want cost tied directly to qualified replies, not to emails sent. See performance pricingCold calling or email? Hourly/campaign, or performance? If you're not sure, the comparison below will help — or book a call and we'll walk through it with you.
We agree on the audience, the message, and the pacing. For hourly and per-campaign services you retain full control over the list and the schedule. For performance-based services we handle the outreach and only bill on qualified outcomes.
You get regular reporting on dials, conversations, replies, and appointments booked. Scale up, tune the message, or switch models at any point — the four services are designed as a portfolio you can shift between, not a one-shot purchase.
If you're stuck between hourly and performance, here's how most of our clients think about it.
Book a free 15-minute call and we'll recommend the right model based on your pipeline, your sales team, and your budget. No obligation — just a straight answer.
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