Pay for Performance Lead Generation: B2B Cold Calling for Your Business (US & Canada)
Project Details
We provide pay for performance lead generation for small and medium-sized B2B companies in the US and Canada. Our agents cold call your prospects, and you pay only for interested leads, from $105 per lead.
Our cold callers don't start with a sales pitch. They first ask about each prospect's challenges and pain points, and only then show how your business can help, so the interested leads you pay for come from real conversations. More on this approach: Cold Calling Isn't Dead, As Long As Our Humanity Is Alive.
We charge on a performance basis per "interested lead". If we don't perform, you don't pay.
Please click to see how we define an interested lead.
This is how our cold calling process works:
1. You need to provide us with some information about your business and target audience.
2. We will create a script and a list of companies with phone numbers based on your criteria, and after your approval, we will start cold calling.
3. We will send you daily updates on our cold calls. We will add notes for each call in Excel and provide you with call recordings of interested leads. When someone shows interest, we will notify you. Again, we charge only per interested lead.
4. If you are too busy to follow up with the interested leads, we can also handle follow-up calls to close them for an additional commission per sale.
So what are you waiting for? Let us start cold calling your potential clients. ORDER NOW!
Prefer to pay by the hour? See our hourly offer ($15-$17 per hour).
What's included
| Package |
US$1200 |
US$2200 |
US$3150 |
|---|---|---|---|
| Telemarketing | 10 INTERESTED LEADS |
20 INTERESTED LEADS |
30 INTERESTED LEADS |
| Sales script | ✔ | ✔ | ✔ |
| List of companies with numbers | ✔ | ✔ | ✔ |
| Daily reports with notes for each call | ✔ | ✔ | ✔ |
| Access to our call recordings of interested leads | ✔ | ✔ | ✔ |
| Delivery Time | 31 days | 60 days | 90 days |
How We Make Sure Every Lead Is Real
You pay only for interested leads, so every lead has to be real. This is how we make sure it is:
- Call recordings: you get the recording of every interested lead, so you can listen to the conversation yourself.
- Notes on every call: we add notes for each call in Excel and send you daily updates.
- A clear definition: a prospect counts only if they match our definition of an interested lead (see the FAQ below), for example by asking for an appointment or for more information.
- The 2-month rule: if a prospect is interested but asks us to follow up in more than 2 months, we don't count them as an interested lead.
FAQ
- What do you need to get started? ▼
- Information about your business, your offer and your target audience (location, industry, job titles). At checkout we also ask a few short questions, such as the main goal of the call and the top 3 challenges your clients face. We then create the script and the list of companies with phone numbers, and start calling after you approve them.
- What do you define as an "interested lead"? ▼
We define an "interested lead" as follows:
- A potential client who requests more information about your products/services via email.
- A potential client who requests an in-person, online, or phone appointment with you.
- A potential client who requests that we fill in an online or PDF form so we can become their official vendor.
- A potential client who initially raises an objection, but we successfully overcome it, and the client agrees to receive an email with more information about your products/services.
- A potential client who expresses interest and agrees to receive an email with more information about your products/services but asks for a follow-up in 1-2 months. If the follow-up period is longer than 2 months, we do not consider this lead an interested lead.
- A potential client to whom we send a cold email about your products/services and who replies asking for more information. If there is no positive response, we do not consider this potential client an interested lead.
- Do you have a headset with mic? ▼
- Yes, we do.
- How do you make the phone calls? ▼
- We use VoIP. We have US and Canadian phone numbers.
- Can you get a local phone number? ▼
- Yes, we can. It will cost you $35 (click continue and check add-ons).
- How do you track the calls? ▼
- We will add notes for each call in Excel and provide you with call recordings of the interested leads. We will send you daily updates.
- How do I know that the leads you send me are interested? ▼
- We will send you our call recordings, and you can listen to the phone conversations.
- Can you send introductory emails after successful calls with clients? ▼
- Yes. After a successful call, we can send the prospect an introductory email with more information about your products or services. You will just need to set up an email account for us.
- What are your working hours? ▼
- Monday - Friday, 9 am - 5 pm EST
- What is pay for performance lead generation? ▼
- It means you pay for results, not for time. With this offer you pay only for interested leads: 10 leads for $1,200 ($120 per lead), 20 leads for $2,200 ($110 per lead) or 30 leads for $3,150 ($105 per lead). If we don't perform, you don't pay.
- Is this the same as pay-per-appointment lead generation? ▼
- Not exactly. Pay-per-appointment agencies charge only for booked meetings. We charge per interested lead: a prospect who asks for an appointment, but also one who asks for more information by email, asks us to fill in a vendor form, or agrees to receive information after we handle an objection. You get the call recordings of every interested lead, so you can check each one. If you prefer to pay by the hour, see our hourly cold calling offer.
Client Reviews
Agency Y made cold calls for our company for several months. In that time they were able to generate a good amount of interest for our product. They scheduled several product demonstrations, some of which have already resulted in sales. I would recommend their services.
We found them on facebook and and gave them a list of 600 contacts. They were making cold calls and closed a few sales. Great job!
Top-notch cold calling services! They quickly delivered warm leads, exceeding our expectations. I'm eager to continue working with them.
More Cold Outreach Services
Select service tier
| 10 Interested Leads | |
| ($120/lead) | |
| Sales script | ✔ |
| List of companies with numbers | ✔ |
| Daily reports with notes for each call | ✔ |
| Access to our call recordings of interested leads | ✔ |
31 days delivery — Dec 13, 2026
Revisions may occur after this date.
Schedule a Consultation
