We get more pushback on this idea than almost any other sales advice we give. So many salespeople tell us, “Oh, I don’t like to use a script. It makes me sound scripted.” Our response is always the same.
What's your favorite TV show or what's your favorite movie of all time? Do you think when they shot that movie or TV show, that they didn't have a script? Of course they had a script. They practiced the script so that, by time they actually went to film it, it looked totally and completely natural. You had no idea that what you were watching was actually very scripted. The reason that it is a great movie or a great TV show is that, despite being very tightly scripted, it doesn’t look or feel scripted. And the same thing goes for an effective cold call. You want to make sure that your entire call is scripted out, and you will find that by doing so, your calls will be much tighter than they ever were before. Just going "willy-nilly" and "off-the-cuff" is going to get you in a lot of trouble. What we want to do is make sure that we are focusing completely on the prospect, and not using any wasted verbiage. What we find is that, when salespeople make calls that are not scripted, the calls lack focus and take too much time; causing prospects to become frustrated and uninterested.
The cold calling script is a key factor for success on the telephone. Regardless of the products or services you sell, the outbound telemarketing script trains the new employee, refreshes the veteran team member, and turns your prospects into customers. Best of all, it defines your offer and your brand better then any mail piece, advertising campaign or direct response program ever will.
We have extensive experience in telemarketing and sales and we've seen a hunderds of different scripts.
We create professional and unique telemarketing scripts that best suit your business needs. Each script is 100% made for your business.
- 300-500 words, plus the best answers for 3 sales objections
- 300-500 words
- 150-300 words