Our client, a medical funding company, offers buying accumulated receivables that have not been paid by insurance companies in California.
To facilitate a meaningful initial marketing interaction, Agency Y crafted a marketing strategy that introduces the client to their target audience. Together, Agency Y and the client developed and curated a cold call script that emphasizes the client's vision and beliefs; and enables insightful and organic conversation about the challenges they are seeing in the marketplace, and the company’s service. Agency Y tested and evaluated this script to create the most effective and engaging conversation. In addition to increased business, Agency Y delivered priceless data from each conversation to create a superior understanding of the target market.
We initiated the project with a goal of gauging the customer’s openness and generating interest that would result in sales for our client. During Phase 1, Agency Y successfully connected with 21% of targeted customers. Of that group, 14% of interested prospects decided to start using the client's services. The revealing data collected in the first phase allowed us to identify what ignited interest in the service and desire to move forward in the process. Utilizing this data, we were able to tweak the script for the upcoming phases, with a new goal of increasing successful connections and the conversion rate.
The leads, coupled with the valuable market data, provided significant insight for the client. So much so that they requested that we do it again! We’re currently working on Phase 2 of the project, which includes reaching out to our client's prospects in other cities where the company has a presence. Ultimately, through our improved cold calling methods and detailed market data, we hope to increase sales and create a more effective way for companies to touch their audiences!
Our wholesale-industry client, a distributor of consumer electronics, is dedicated to providing their customers with an opportunity to expand their business by utilizing an incredible selection of high demand items that they stock in their warehouse.
Since 2018, Agency Y has taken their business growth baton as an established, outsourced sales team, consistently generating leads. In 2018, Agency Y was managing approximately 100 contacts per month. Currently, we are managing 300 contacts per month, making approximately 800 dials to reach electronics store managers and business owners. Rising success over the last year in the number of sales generated from Agency Y appointments has only put more faith in the process. As they continue to grow, their success for communicating and selling their products relies heavily on Agency Y to deliver.
After studying the metrics over the last year, we found targeting always helped our conversions from dials to DM (decision maker) conversations, and DM conversations to appointments. With that being said, sometimes you just have to “pan for gold” in a uncharted territory. Utilizing this data, now we are setting around 3 appointments per 100 contacts managed which leads into more sales and increased revenues.
Our client, a full-service beauty salon is dedicated to consistently providing high customer satisfaction by rendering outstanding services such as: hair cuts, manicures, pedicures, body waxing, etc...
We developed a business plan for them, in which we incorporated key operating indicators for marketing and financial objectives, including: a mission statement, company descriptions, business objectives, financial analysis, SWOT analysis, and marketing analysis. The business plan was vital for the success for their beauty salon.